Step one – The Obama campaign claims no knowledge of Joe Soptic’s story while refusing to denounce a shockingly offensive and false political ad produced by their former colleague’s pro-Obama SuperPAC:

Asked about the Priorities spot on MSNBC Wednesday morning, Robert Gibbs said he doesn’t “know the specifics” while Stephanie Cutter said on CNN: “I don’t know the facts about when Mr. Soptic’s wife got sick or the facts about his health insurance.” And Jen Psaki told reporters on Air Force One that “we don’t’ have any knowledge of the story of the family.”

Step two – The coordinated lie goes down in flames:

But Cutter hosted an Obama campaign conference call in May in which Soptic told reporters the very story featured in the Priorities spot. Both the campaign and the Priorities USA Action said there was no coordination about Soptic’s appearances. In the campaign’s ad, Soptic speaks only about the plant. In the Priorities spot, he tells the personal story he relayed during the Obama campaign conference call. On the May 14 Obama campaign call, Soptic detailed his wife’s illness and death.