Wow – Rick Perry raised $17 million for his presidential effort in this year’s third quarter. That sounds like a huge pile of cash. But is it, comparatively speaking?

Well, yes. And no.

Yes in the sense that it’s a lot more money than we (you and I) have raised in our third quarter. Yes in the sense that it’s more than rival Mitt Romney is likely to rake in during the same period. Romney’s going to come in more around $14 million, according to a campaign spokesman.

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But campaigns for the White House are long, expensive, and complicated. Perry’s haul may not seem that impressive once it’s put in a larger context.