This Labor Day, unions are trying a mix of celebrity, social media and humor to polish up the labor movement’s image in the eyes of everyday people.
In Charlotte, people will be asked to “hug a union thug” at a CarolinaFest booth sponsored by the North Carolina State AFL-CIO the day before the Democratic National Convention officially begins. Also in honor of Monday, videos are being posted online thanking workers while actors and athletes will use Twitter to express support for union rights.
The effort comes as labor has seen increased attacks from Republican-controlled state legislatures and governors since the 2010 elections. Unions were unsuccessful in their attempt earlier this summer to oust Wisconsin Gov. Scott Walker (R) after he pushed through legislation that curbed some public workers’ collective bargaining rights.