The increased interest in consumers for locally produced meat and the growth of farmers markets in Michigan provide an excellent opportunity for livestock producers to direct market their products. The offerings at farmers markets are being expanded beyond the traditional fruit and vegetable options, and vendors specializing in locally produced meats are finding their products well received at farmers markets.

Research done by the Agricultural Marketing Service shows that consumers are interested in buying directly from farmers. Consumers want to learn about farming practices and get to know the person producing their food. Ben Tirrell of Tirrell Farmstead Specialties in Charlotte sells beef and lamb at farmers markets and confirms the research with his experiences