If you missed it, actress Lindsay Lohan came out in support of Mitt Romney this week telling reporters at a party in Los Angeles that she thinks, “unemployment is very important now,” which is why she plans to support Gov. Romney. The endorsement didn’t garner much media attention because it didn’t elicit the same types of reactions Stacey Dash received for her support of Romney. Plus, at the end of the day it’s just celeb gossip, right? Maybe not. Business Insider has some interesting analysis:

While most would, at first glance, write this off as gossip, it’s the latest instance of an evolving trend that jeopardizes President Obama’s chance at winning the White House.

Lohan, by all accounts, is a typical low-information voter. And low information voters, like it or not, will decide this election.