“You have proven that you are not responsible enough to own a firearm.”

A gun shop in Arizona has a clear message to would-be customers who happened to vote for President Barack Obama: take your business elsewhere.

The Southwest Shooting Authority in Pinetop, Ariz. took out an advertisement last week in the local newspaper, the White Mountain Independent, that spelled out the store’s new policy in explicit terms.

“If you voted for Barack Obama your business is not welcome at Southwest Shooting Authority,” the ad reads. “You have proven that you are not responsible enough to own a firearm.”

A sign on the store’s front door contains a similar message. Cope Reynolds, the owner of the Southwest Shooting Authority, posted a letter on the website AmmoLand shortly after the election last week to explain his motives, writing that his personal convictions trump profit: