A national effort to get at the root of gun violence following the mass shooting in Newtown, Conn. last week is putting a spotlight on motion picture studios.

While the majority of the attention has been focused on gun control laws and violence in video games, lawmakers and industry groups have also targeted the movie and television industry for producing shoot ’em up thrillers and other bloody content.

Movie studios have been conscious of the sensitive climate in the wake of the tragic shooting that claimed the lives of 26 people at Sandy Hook Elementary School, including 20 young children.

Paramount Pictures delayed the Pittsburgh premiere for the action film “Jack Reacher” after it was originally scheduled to take place the day after the shooting, and offered its condolences to the families in Newtown in a company statement.