The National Rifle Association will produce a nightly one-hour cable talk show called “Cam & Company” for the Sportsman Channel that is due to premiere on the same day Vice President Joe Biden is expected to present national control proposals to the White House.

NRA executive Vice President and Chief Executive Wayne LaPierre said on Friday in a statement from the Sportsman Channel that the program “comes at a critical time in the history of preserving our Second Amendment.”

The channel said in its statement that the show would be hosted by Cam Edwards, a gun advocate who hosts a daily three-hour online program that is simulcast on Sirius XM Satellite Radio’s Patriot Channel. Edwards is scheduled to broadcast his first show on January 15 from the SHOT show (Shooting, Hunting Outdoor Trade) in Las Vegas.