One of Christmas’ most recognizable symbols apparently needs a PR campaign — and a new tax to pay for it.

The Obama administration has imposed a 15-cent tax on Christmas trees in order to pay for a new board tasked with promoting the Christmas tree industry.

The new fee and board were announced in the Federal Register on Tuesday, to be effective Wednesday. According to the Agriculture Department announcement, the government will impose a 15-cent-per-tree charge on “producers and importers” of fresh Christmas trees, provided they sell or import more than 500 trees a year.