Last November when the U.S. Farmers and Ranchers Alliance was unveiled there was some doubt by many whether or not the various groups could come together and achieve the goals the Alliance had set for themselves. USFRA Chairman Bob Stallman says that the attitude toward the Alliance has undergone a positive change during the past year.
“Obviously an effort of this magnitude there was skepticism about us being able to pull it off,” Stallman said. “But we’ve shown through the activities of this first year that we’re very capable of raising the funds and resources that we need to, that we’re perfectly capable of putting together strategic communications programs and implementing them, and we were certainly successful with our kick off in September with The Food Dialogues, and right now I think we’ve converted a lot of people and they believe we can be successful at trying to engage with consumers.”