As I wrote earlier, NYC Mayor Michael Bloomberg just dumped $12 million into an ad campaign in different states around the country to push for more gun control. The first two ads push for the criminalization of private firearms transfers and are titled, “Responsible” and “Family.” Ironically, as Emily Miller points out, the ads show a “hunter” violating three main rules of gun safety.

Mike Bloomberg is spending $12 million on attack ads designed to force U.S. senators to vote for national gun control laws that will supposedly save lives. However, the New York mayor’s commercials running in 13 states over the next two weeks could cause injury or death by showcasing irresponsible handling of a firearm.

Mr. Bloomberg’s organization, Mayors Against Illegal Guns, produced two ads featuring a man holding a shotgun, wearing plaid flannel with a camouflage cap and sitting on the tailgate of a pickup truck. While a child swings on a tire in the background, the man says, “I support comprehensive background checks so criminals and the dangerously mentally ill can’t buy guns.”