What do U.S. consumers think about the farmers and ranchers that raise their food? It’s long been clear that there’s a breakdown in communication and understanding.
For the past five years now the Center for Food Integrity has surveyed consumers to get a perspective of what they think about their food supply and the people who raise it. The year’s contribution, the 2011 Consumer Trust in the Food System, showed that consumers fear that U.S. farmers are placing profit ahead of principle.
CFI defined two types of farms for the survey participants as follows:
•Family Farmer – A farming operation that is owned and operated by a family. All decisions on how to operate this farm are made by the family members and carried out by family members or employees.
•Commercial Farmer – A farming operation that is owned by a company and operated by employee farmers. All decisions on how to operate this farm are made by managers of the company and carried out by employees.