The White House is pulling out all the stops.

This is tough stuff. The White House’s tactics are over the top. But you know what? This is an adult, she knows what she’s doing, and all’s fair in love and war. And every major debate in Congress is a war. The White House is within its rights to do this.

I don’t like exploiting a tragedy like this, but on the other hand, supporters of greater gun control believe the tragedy is related to their cause. And unlike Obama, who lectured Americans that they should be ashamed if they had “forgotten” the Newtown shootings, this woman is just genuinely pleading for people to remember and for action in Congress.