The National Rifle Association is showcasing women members and emphasizing that increasingly it’s not just men who own firearms and oppose gun-control efforts.

Female membership is up, the nation’s leading advocate for gun ownership says, and its revamped website features profiles of “armed and fabulous” women and describes how women are bringing “new energy” to the NRA.

“This is the National Rifle Association catering to demand,” NRA spokesman Andrew Arulanandam said. “We’ve seen in the last few years an increase in women buying guns, joining the National Rifle Association, enrolling in personal safety classes and going out and organizing women’s-only hunts.”

A number of the 550 vendors at the 142nd NRA Annual Meetings & Exhibits this weekend in Houston also have women in mind. Some are selling pink NRA T-shirts, and companies such as Concealed Carrie and Urban Moxy are offering handbags designed for concealed handguns.