The National Rifle Association is targeting Sen. Joe Manchin (D-W.Va.) with new ads urging him not to help President Obama and New York Mayor Michael Bloomberg (I) pass new gun restrictions.

The NRA is spending $100,000 on TV ads set to air for two weeks in West Virginia on local broadcasts.

One of the new NRA ads begins with a clip of a 2010 Manchin Senate campaign ad where he says “as your senator I’ll protect your second amendment rights.”

“That was Joe Manchin’s commitment,” a voiceover in one of the ads says.

“But now, Manchin is working with President Obama and New York Mayor Michael Bloomberg. Concerned? You should be. Tell Sen. Manchin to honor his commitment to the Second Amendment and reject the Obama-Bloomberg gun control agenda.”