The checkoff’s consumer-facing BeefItsWhatsForDinner.com has a new look and functionality to continue to help educate consumers on how to purchase, prepare and enjoy beef. With a more contemporary appearance through compelling beef imagery and simplified, interactive navigation and content, the website will engage visitors like never before.
There are four main sections of the site: Recipes, Butcher Counter, Cooking and Health. Recipes are the number one most visited pages on the website, which is why the redesign boasts enlarged beef photos and makes recipes the first thing consumers see. In the Recipes section, there are collections to help inspire consumers to cook beef during every season, holiday and mealtime occasion. Recipes provide a list of instructions, nutritional information, videos and give consumers the opportunity to email or print an interactive shopping list. The Butcher Counter educates consumers on how to buy the beef they’re looking for with the Interactive Meat Case and a new infographic on Today’s Beef Choices. The Cooking section helps consumers learn how to have the best beef eating experience with new infographics for each type of beef cooking method. The Health section helps educate consumers on the nutritional benefits of beef including a new infographic on Beef’s 10 Essential Nutrients and what they do for your body as well as information about the Beef in an Optimal Lean Diet (BOLD) study and some lean beef 101 facts.