President Obama is channeling his inner Al Gore in his new climate push with a public relations strategy that breaks with his first term.
Obama, in short, is now talking loudly and directly about the peril of climate change as he promotes an array of executive-level actions.
“There has definitely been a messaging shift,” said Brad Johnson of the advocacy group Forecast the Facts.
“The recognition that Americans are already suffering the consequences of climate pollution is long overdue,” adds Johnson, who, alongside other activists, criticized the barely cameo status that climate had in the 2012 campaign.
The president packed last week’s big climate speech with calls to heed scientists’ warnings, a strong attack on climate skeptics, and full-throated claims that the planetary stakes are immense.