This iconic picture of firefighters raising the stars and stripes in the rubble of Ground Zero was nearly excluded from the 9/11 Memorial Museum — because it was “rah-rah” American, a new book says.

Michael Shulan, the museum’s creative director, was among staffers who considered the Tom Franklin photograph too kitschy and “rah-rah America,” according to “Battle for Ground Zero” (St. Martin’s Press) by Elizabeth Greenspan, out next month.