The burger was seasoned with salt and fried in a sizzling pan, yet it originated not from a hearty cow on a farm but from a petri dish in a lab by a scientist.

Science fiction? Think again. Cultured beef, made in a controlled setting using the cells of bovine, was doused with fresh support this week as the first humans publicly tasted burgers made through this controversial process.

It may not sound all that appetizing to some right now, but cultured meat, touted for its numerous benefits like potentially curing food shortages, may soon be flying off the shelves of grocery stores.

Google (GOOG) co-founder Sergey Brin, who is a personal investor in a years-long project headed by scientist Mark Post of Maastricht University in the Netherlands, says he is optimistic it can “really scale by leaps and bounds.”

In a video supporting the project, a Google Glass-donning Brin said the project seems like it’s “on the cusp of viability.”