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President Obama urged a room of Hollywood executives and employees on Tuesday to “think long and hard” about the messages gun violence sends in movies.

“We gotta make sure that we’re not glorifying it,” Obama told the crowd at DreamWorks studio, adding that movie executives had a “big responsibility” to the viewing public. “Because the stories you tell shape our children’s outlook and their lives.”

Obama, who has sought to push tougher gun measures after a string of mass shootings across the country, briefly touched upon meetings Vice President Biden had with Hollywood executives earlier this year. “Those conversations need to continue,” he said. “The stories we tell matter,” he continued.