Clever way to hide it.
Check this out:
At its core, ObamaCare is three things: a massive expansion of Medicaid; a set of complex mandates to control both insurance providers and customers; and the largest tax increase in a generation, much of it levied against the middle class. Because it is politically vital to hide tax increases from the Sainted Middle Class, much of this burden is hidden as pass-through taxation – you think your premiums are increasing, but it’s really an income redistribution scheme with the tax burden laid on insurance providers, who pass it along to you. This has the enormous political benefit of diverting public anger over increased premiums against the insurance providers, rather than the government, which is something the former should have considered more carefully before hopping into bed with the latter, visions of mandatory commerce dancing in their heads.