The Denver Convention and Visitors Bureau isn’t going out of its way to promote the historical new industry.
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Hundreds of people — if not thousands by the end of the day — braved cold temperatures and intermittent snowfall on New Year’s Day to make history in Colorado by legally buying recreational marijuana.

Lines formed well before dawn at most pot shops, but many said that it was worth the lack of sleep and discomfort to be among the first in the world to buy marijuana in state-sanctioned stores. Across the state, 37 shops opened for business and dozens more are expected to open in the coming weeks and months.

The trip was more arduous for some customers than for others. Neal Pepper and two friends drove through the night from Arkansas, a 12-hour trip, to be among the first in line at The Medicine Man dispensary in east Denver.