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Just as the buzz surrounding Chipotle’s “Scarecrow” promotion dies down, the restaurant chain is set to launch its new satirical series about farming next month.
Beginning in mid-February, Chipotle will release “Farmed and Dangerous,” a four-part comedy series on Hulu, a TV-streaming service. The series was produced by Chipotle and Piro, a New York-based studio.
According to a Chipotle press release, the series “satirizes the lengths to which corporate agribusiness and its image-makers go to create a positive image of industrial agriculture.”
The New York Times reports the series begins with a bang – literally – as a cow explodes while feeding on petroleum pellets, a fictional low-cost feed source used by farmers. The series will also take jabs at antibiotics and food libel laws.