Some of the highlights of the scan:
check it out:

This week during the 2014 Annual Cattle Industry Convention, key checkoff leaders and investors from across the country heard about the recently conducted Beef Industry Scan. This scan provides current and compelling research and information to understand the trends and market characteristics – in place or developing – that beef producers must consider in setting priorities and planning programs for their checkoff investments in the following year.

This scan is provided through information from food and nutrition scientists, market representatives, and retail and food-industry operators and is coordinated with the Beef Industry Long Range Plan to ensure that the demand drivers in place year by year are reflected in that Long Range Plan in time to address them adequately. This year’s scan provided information that allowed the Long Range Plan Advisory Group to make the necessary refinements to that plan.