Legislation creating a voluntary labeling system.
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Major players in the American food industry formally launched an effort Thursday to head off regulations requiring labels on genetically engineered foods through the creation of a set of less restrictive federal standards.

The push for voluntary federal labeling standards, first reported by The Hill in November, follows expensive battles in California and Washington state over ballot initiatives seeking to impose mandatory labeling regulations.

The Coalition of Safe Affordable Foods, made up of roughly 30 trade groups from the food, biotechnology and farming industries, will press for legislation creating a voluntary labeling system for products containing genetically modified organisms (GMOs).