Gotta remember they vote.
Check it out:

Health insurers are arming themselves for an aggressive campaign to beat back cuts to Medicare Advantage.

Insurers are hoping that their seven-figure lobbying and advertising effort, coupled with pressure from key business interests, will convince the administration to abandon the cuts that officials are expected to announce on Feb. 21.

“Seniors cannot afford another round of rate cuts to their Medicare Advantage coverage,” said America’s Health Insurance Plans (AHIP) President Karen Ignagni in a statement this week. “[Medicare] should protect seniors in the program by maintaining current payment levels next year.”