Headlines again, here we go.
Check it out:

A new study argues that eating meat in ‘old age’ may be as deadly as smoking cigarettes — only animal protein also seems to protect people from heart disease. Confusing? In a word, yes.

Headlines suck.

That’s because in our world of multimedia, 24-7 news cycles churning in an ocean of “infoglut” — the irrelevant, useless factoids in which we’re daily immersed — most of us never get past them.

We scan the websites, blog posts and, if you’re a real dinosaur, the newspaper, and absorb a few quick items without a whole lot of time or effort devoted to digging any deeper. That’s not a criticism of anyone’s intellectual curiosity, but rather a recognition of the sheer volume of information that confronts us each day.