Wait, this is for college students? Shouldn’t they know about fruits and vegetables by now.
Check it out:

If a college student dressed up as a giant bunch of grapes jumped out of the shadows and told you to “get fruved,” what could you possibly say?

The University of Tennessee-Knoxville is getting more than $4.8 million taxpayer dollars to develop a healthy-eating campaign that has students — dressed up as fruits and vegetables — cavorting in the hallways of higher education.

Getting “fruved” means you’re eating your FRUits and VEgetables. Get it?

The USDA’s National Institute of Food and Agriculture (NIFA) recently announced a grant of $4,887,083 for the school’s “Get Fruved” project.