Thursday’s move made the dispute with Mr. Putin intensely personal.
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The U.S. raised the stakes Thursday in its confrontation with Russia over Crimea, aiming a new round of sanctions closer to Russian President Vladimir Putin and his inner circle even as Moscow struck back with penalties of its own on U.S. lawmakers and White House officials.
The Obama administration’s more aggressive move—targeting a high-profile Russian bank as well as some of Mr. Putin’s wealthiest and most influential supporters—increased the likelihood the retaliation could spiral.
It also marked a notable reversal for a White House that until last month saw Mr. Putin and his government as a vital international partner.