Word of mouth can be dangerous.
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Director Darren Aronofsky’s “Noah” is on pace to outperform this weekend with a $40 -$45 million haul at the box office, but moviegoers are giving Russell Crowe’s epic a deadly CinemaScore rating of C. Deadline Hollywood called that “very bad news for word of mouth and next weekend’s drop.”
For some perspective, studios get nervous when a film only scores a B.
Critics overall gave “Noah” a 76% Fresh Rating over at Rotten Tomatoes but the Tomatoes’ audience score is a withering 57%.
Next weekend “Noah” will not only have to deal with deadly word-of-mouth but also the Captain America sequel, which is wowing critics and audiences alike with scores unlike anything since the first Avengers movie.