AMI is now reviewing its options as it moves forward.
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A federal court on Friday, March 28, rejected a legal challenge of the U.S. Mandatory Country-of-Origin-Labeling (COOL) law by the American Meat Institute and other meat and livestock industry stakeholders. The industry groups appealed a decision of a lower court and requested a preliminary injunction over COOL rules while the lawsuit proceeds.

The groups argued that COOL requirements violate First Amendment rights and go beyond the intent of Congress with requirements to label points of production, including where an animal was born, where it was raised, and where it was slaughtered. According to AMI, the MCOOL rules constitute compelled speech because under the Constitution, commercial speech can be compelled only where it serves a substantial government interest. They say the rules to not directly advance government interest and will impose significant regulatory and financial costs on the industry.