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When it comes to finding trustworthy sources about food production, 53 percent of Americans view farmers and ranchers as good sources of information, according to the white paper report, “Emerging Faith in Food Production,” by Sullivan Higdon & Sink FoodThink.

“Joining positive word-of-mouth about food production should be a goal for the food industry. Friends and family are the most trusted sources of food production information, with 57 percent of Americans considering them somewhat or very trustworthy on the subject,” states the report. “There have been some notable shifts in trusted sources compared to 2012 data. Though friends and family are still the most trusted source today, less consider them so, compared to 66 percent in 2012.”