Discrimination everywhere now a days.
Check it out:

The Obama administration’s survey of the uses of “big data” has shown the potential for discrimination that should warrant closer scrutiny, according to White House counselor John Podesta.

In an interview with the Associated Press published on Saturday, Podesta said that the 90-day review yielded the unexpected concern that the information could lead companies to target some consumers with discriminatory practices.

President Obama called for an analysis of big data in January, when he unveiled the first round of reforms to surveillance efforts at the National Security Agency (NSA).

The collection of big data can be helpful for mapping out public health patterns, minimizing traffic congestion or helping people find the products they’re looking.

However, like the NSA’s snooping, privacy activists have worried that the collection of vast swaths of information can also expose more private details about consumers than they are looking to share.