Your beef checkoff dollars at work.
Check it out:

The beef checkoff, in parternship with the Northeast Beef Promotion Initiative (NEBPI) and the South Dakota Beef Industry Council (SDBIC), is encouraging consumers in the Northeast to test their Beef I.Q. through the “I Love Beef Trivia” Challenge for the chance to win a burger-lover’s grand prize, including two tickets to the 2014 Burger Beach Bash at the Atlantic City Food & Wine Festival, Atlantic City, N.J., a meet and greet with the one-and-only Martha Stewart, plus $200 worth of Roseda Beef.

The “I LOVE BEEF TRIVIA” challenge launches Monday, June 9 at 8 a.m. EST at www.nebpi.org/2014ILoveBeefTrivia.