President Obama is hoping his latest executive action will create lots of buzz.
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Obama signed a presidential memorandum on Friday ordering the federal government to develop a plan for protecting pollinators such as honey bees, butterflies, birds and bats in response to mounting concerns about the impact of dwindling populations on American crops.

“The problem is serious and requires immediate attention to ensure the sustainability of our food production systems, avoid additional economic impact on the agricultural sector, and protect the health of the environment,” Obama said in the memo, which was sent to Cabinet secretaries and agency heads.

According to the White House, the number of bee colonies in the United States has declined from 6 million in 1947 to 2.5 million today. Some crops, including almonds, rely almost exclusively on pollination from honeybees, and honeybee pollination alone is responsible for $15 billion in value every year.