Price just keeps getting higher and higher.
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After jumping in the month of June, consumer willingness-to-pay for beef, pork and poultry products dropped in July but remains higher to this time last year, according to the latest Food Demand Survey from Oklahoma State University’s Department of Agricultural Economics.

After increasing between 11 to 35 percent last month, consumers indicated in the monthly survey that their willingness-to-pay for popular protein products, ranging from steak and chicken breasts to pork chops and hamburger, was down as much as 20 percent.