Might be working….
Check it out:

Rep. Tom Cotton released an ad countering one of the biggest criticisms of his tenure in office: that he was the only member of the Arkansas delegation who voted against the farm bill this past spring

The Democratic Senate Majority PAC has been hammering him for the vote.

Cotton’s ad shows him and his father handling cattle on their ranch and details his childhood growing up in an agricultural environment.

“On our family farm we have a few dozen head of cattle and one old guy with a head full of common sense — my dad. He taught me early farmers can’t spend more than they take in, and I listened,” he says.