Over the past two decades, the Beef Checkoff has spent more than $30 million on food-safety issues, part of an ongoing industry-wide effort.
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“The NCBA, through the Beef Checkoff, has been working since 1993 to identify needs and prioritize research to continually improve beef safety,” says Mandy Carr-Johnson, checkoff senior executive director of science and product solution. “We want everyone in the industry to have the best science and the best information available, so they can make sound decisions.”
The early days of the effort focused on E. coli 0157:H7. A 1993 outbreak stemming from undercooked ground beef at Jack-in-the-Box restaurants resulted in the death of four children and more than 700 illnesses. It was the worst outbreak of foodborne illness on record. The public was stunned.