Dead on arrival……
Check it out:

The largest contractor of the Beef Checkoff Program, the National Cattlemen’s Beef Association (NCBA), said today that U.S. Secretary of Agriculture Tom Vilsack’s idea to reform the checkoff by creating another beef checkoff fund is dead on arrival with the grassroots organization.

During an exclusive interview with Drovers/CattleNetwork, NCBA President and Texas cattleman Bob McCan said a big majority of producers support the current checkoff structure and that creating a second checkoff is not only duplicative but also potentially risks the future of the Beef Checkoff Program.