Ron Paul should watch out: Stephen Colbert may be trying to steal his voters in the upcoming South Carolina primary.

Laugh if you want, but this is semi-serious, in the way that the chips in a chocolate chip cookie are usually semi-sweet. Talk-show host/political provocateur/hair model Colbert has formed an exploratory committee to look into the possibility of running for president of South Carolina, in case you haven’t heard. He took this action after a Public Policy Polling survey showed him ahead of at least one real politician, Jon Huntsman, in the Palmetto State race.