COOL is cool.
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The United States Cattlemen’s Association (USCA) reiterated their continued strong support for country-of-origin labeling (COOL) today, despite a disappointing decision from the World Trade Organization that COOL regulations are in some respects inconsistent with U.S. trade obligations. The ruling results from a challenge to COOL filed by Canada and Mexico at the WTO in 2008.
“The WTO has never said we cannot require country-of-origin labeling,” said USCA President Danni Beer. “The WTO has only explained that COOL has to be implemented in a way that conveys sufficient origin information to the consumer. USCA strongly supported the revised COOL regulations issued in response to that original WTO decision, and we continue to believe those rules are WTO consistent.”