They might be surprised how many really do love the horses…
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Amid declining sales in a competitive craft beer market, Anheuser-Busch will start rolling out new ads to appeal to younger drinkers.
The beer magnate estimates that approximately 44 percent of drinkers aged 21 to 27 have never tried a Budweiser, and they are looking to change those attitudes toward an established brand, reports the Wall Street Journal.
Over the holidays, Budweiser has decided not to feature the classic Clydesdale horses which have been used for decades. Instead, new promos will show younger people calling out their friends to join them for a beer and spots with electronic music.