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Depending upon the weather and consumer tolerance for high prices, 2015 could be a make-it or break-it year for beef producers, according to a Texas A&M AgriLife Extension Service expert.

Of course, it’s all about supply and demand, said Stan Bevers, AgriLife Extension economist, Vernon. In Texas and the rest of the U.S., cow inventory numbers are down, largely due to recent droughts. This means calf supplies are down as well.