Oops, little slip.
Check it out:

An Environmental Protection Agency memo sent to top officials implored the agency to build up support for its agenda by tying its regulatory agenda to the “personal worries” of Americans.

“Polar ice caps and the polar bears have become the climate change ‘mascots,’ if you will, and personify the challenges we have in making this issue real for many Americans,” reads a memo sent around to top agency officials in March 2009, just months after President Barack Obama took office.