Most don’t understand what they really mean..
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A growing number of shoppers say they find food labels helpful. However, consumer confidence in the trustworthiness of most food label claims has declined during the past year and falls precipitously when provided additional information about those claims.

The findings are courtesy of the Iowa Food & Family Project’s (Iowa FFP) annual Consumer Pulse Survey conducted earlier this winter of 353 health-conscious Iowans who make the majority of their household’s food purchases. With a 4.3-percent margin of error, the poll queried participants on a variety of food and farming issues including their take on specific food labels including “natural,” “local,” “organic,” “hormone-free,” “antibiotic-free” and “GMO-free.”