Millennials have been in the spotlight for years, but now the next generation is starting to claim some of that attention — call them Generation Z.
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They range in age from 23 years all the way down to zero, they make up some 32 percent of this country’s population and technology is second nature to them.
Researchers and marketers have been taking a hard look at this new group to assess their habits and interests. At their young age, they already wield about $250 billion in spending power. Food is an area where they are likely to spend that money, and some of them may already be the primary decision makers for the majority of their food and beverage purchases.