Well he is “rich” in something…
Check it out:

Conservative syndicated columnist George Will called President Barack Obama a narcissist on “Fox News Sunday” during a roundtable discussion about the president’s appearance in a Buzzfeed video to promote enrollment in Obamacare.

“What’s different … about this is, it’s long been known that if narcissism were oil, this president would be Saudi Arabia. And therefore, the picture of the president taking pictures of himself reinforces a not flattering narrative,” Will said.