Is livestock sustainability sustainable?
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“I know we’re sustainable, or I wouldn’t be the fourth generation on this ranch,” says Cherie Copithorne-Barnes of CL Ranches Ltd. in Calgary, Alberta, Canada.

Copithorne-Barnes is involved in the Global Roundtable for Sustainable Beef (GRSB), a global effort to define and promote sustainability in the beef industry.

“Sustainability is a word that is often hijacked,” says Kim Stackhouse, NCBA director of sustainability research, a participant in GRSB since its inception nearly a decade ago.