Choice beef is typically more expensive than the next-lower grade, “select cuts,” because it includes added “marbling” or fat, making it more juicy and tender.
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Wholesale U.S. choice-grade beef hit an all-time high on Thursday, spurred by supermarkets stocking up on tight supplies for the May 25 Memorial Day holiday, the kickoff of the summer grilling season, traders and analysts said.

In addition, end users including retailers, processors and the food service sector are heavily promoting beef in May as the industry celebrates both National Beef Month and National Hamburger Month.