The World Trade Organization (WTO) has ruled against the U.S. appeal to keep its country-of-origin labeling (COOL) rule for imported cuts of beef and pork.
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Canada and Mexico have long disputed the U.S. rule, arguing that it puts the countries’ meats at an unfair disadvantage in the U.S. market.
Issued in 2013, the COOL regulations would require that meat packaging give more information about where the animals were born, raised and slaughtered. Under the rule, the label on a cut of beef could theoretically read “Born in Mexico, raised in Canada, slaughtered in the U.S.A.”